10 Best Whitening Shampoo for Dogs 2023: Buyer’s Guide Included

Do you have a dog with an all-white coat? If yes, then you know how tough it is to keep the coat clean and as bright as possible. Not to mention, over time, your dog’s white coat might lose its shine and become dingy.

While regular bathing helps keep your pup’s coat clean, sometimes regular dog shampoo just won’t cut in. This is because some stains can be very stubborn. So, how do you keep that snowy coat pristine?

This is where the best whitening shampoo for dogs come in. A good whitening shampoo can help get rid of stubborn stains on your dog’s fur and brighten it.

That said, we have compiled a list of some of the best whitening shampoo choices available on the market. Read on so you can make an informed decision.

Dog Whitening Shampoo- A Comparison Table

Hundreds of whitening shampoo for dogs are released every year. It can, therefore, be hard to know which one is the best. Our comparison table comprises only the best whitening shampoos worth your money.

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What are The Best Whitening Shampoo For Dogs? – Review

1. Biosilk for Pets Therapy Whitening Dog Shampoo

This BioSilk line for dogs comes from the prior inspiration of the BioSilk line for humans. It is a whitening dog shampoo that has been properly made to be used by both professional pet groomers and homeowners.

You will agree that every pet needs a perfect wash and a brightened coat from time to time. This is where the BioSilk pet shampoo comes in, it deeply cleans and brightens light-colored furs.

Product Description

This affordable shampoo is highly enriched with vitamins and silk proteins to restore your dog’s moisture balance. In addition, the liquid has a balanced PH thus a perfect bath time option for your pet.

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Apart from the vitamins, the other ingredients are; Hawaiian white ginger, water, fragrance, and natural cleansing agents among others. The shampoo bottle weighs 12 ounces and measures 1.8 by 2.8 by 9 inches.

Other Features and Benefits

Quality is assured since the shampoo is made in the USA. You may use this formula on all dogs or puppies aged 8 weeks and above. Since there are no sulfates or parabens used, this shampoo can be safely used with tick and other topical flea treatments.

To wash your pet, wet the coat thoroughly using warm water. Then apply the shampoo to the wet coat working your way from the head to the tail while carefully avoiding the eyes. Massage the skin and the coat. Finally, rinse and dry your pet’s coat with a dry towel.


  • Easy to use
  • Cleans and brightens
  • Made of high-quality ingredients
  • Smells good


  • Very strong stains are not removed in just one wash

2. Bio-groom Pet Super White Shampoo

Conveniently use this rich formula to clean and whiten light or white-colored dog coats. This shampoo from Bio-groom leaves your pet’s hair sparkling white, smooth, shiny, and helps control matting for a more manageable coat.

It also cleans the dog thoroughly at the same time adding more luster for an awesome look.

Product Description

The shampoo formula measures 8 by 2.3 by 2.3 inches and weighs 13.6 ounces. This formula is composed of growable and bio-degradable cleaning reagents from coconut oil, nice smelling floral fragrances and hydrolyzed proteins. Moreover, the shampoo should be diluted with water in the ratio of 4 to 1 before use.

Other Features and Benefits

Although tear stains are not completely removed, they are lessened up. It also couples up as a conditioner and makes the coats more manageable for easy grooming. By obtaining this bio-groom shampoo, you get more value at a more affordable price.

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For thorough cleaning, warm the pet’s hair with warm water and thoroughly apply the shampoo. Start from the head to tail and avoid direct contact with the eyes. Rinse twice for perfect results and use a dry towel to dry the coat.


  • Controls matting in dogs
  • Friendly to the pet and the environment
  • Brightens light-colored coats
  • Makes the hair easy to groom
  • Doesn’t cause skin irritations


  • The shampoo sometimes globs up on the cap
  • If not properly rinsed, the liquid dries out the dog’s skin and lead to scratches

3. Perfect Coat Coconut Scent Whitening Pearl Shampoo for Dogs

Keep the light or white coats of your dogs clean, bright and shiny with this awesome coat shampoo. Importantly, there are no shampoo solids that are deposited on the dog’s coat when lathering it.

The incorporated easy to rinse formula washes the lather quickly thus cutting the total bathing time by half. While there is no excess oil buildup, you will love the coconut fragrance that stays for long.

Product Description

This bottle holds up to 32 ounces of the liquid shampoo. In total, this formula weighs 2.3 pounds and measures 2.5 by 4.5 by 9.9 inches. The ingredients include; pearlescent cleaning agents that reflect light on white coats to produce a brilliant shine.

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Plus you get a fragrance non-bleach moisturizer that detangles the coat while hydrating the skin to avoid drying up or scratches.

Other Features and Benefits

Although you should be keen to avoid the eyes when cleaning your pet, the included keratin and jojoba oils help avoid tearing and protect the skin. Furthermore, Liposomes and oatmeal extracts will soothe or relieve the itching of the skin.

Not forgetting to mention Aloe Vera that cleans, moisturizes and massages the silky foam into the skin even without water.


  • Safe to be used on very sensitive skins
  • Great performance at a lower price
  • Maintains brightness of light and white colored coats
  • Rinses off well
  • Long-lasting fragrance


  • The shape of the bottle is difficult to grasp when your hands are wet

4. Wahl Brightening White Pear Pet Shampoo

Wahl products are trusted by many people around the world because of their quality and exemplary performance. This shampoo is the ultimate solution for whitening the white coats and brightening the non-white coats. This 24oz capacity shampoo renders more baths as compared to other more expensive brands.

Product Description

The whole bottle together with the formula weighs 1.7 pounds and measures 2.2 by 3.5 by 9 inches. This shampoo has been proven to be safe, effective and good to be used by homeowners or the professionals. In addition, it also cleans and whitens the dull or dirty on furs without considering if the coats are long or short.

Other Features and Benefits

This dog shampoo’s PH is well balanced, paraben or alcohol-free thus more friendly to both you and your pet. Moreover, the shampoo is highly concentrated with a coconut sodding agent allowing you to use just a little and not more like the other dog shampoos.

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The strong pear scent remains on the dog for prolonged freshness. This highly effective shampoo is made in the USA and is one of the best for more allergic pets.


  • Quite affordable
  • Brightens and whitens the dog’s coat
  • Skin-friendly
  • Cleans easily


  • No pump is included and you may find yourself pouring more than you need

5. Chris Christensen 16oz White on White Pet Shampoo

The coat of a dog doesn’t only boost the appearance, but the health as well. This shampoo from Chris Christensen ensures the coat is free from stains or dirt and is kept healthy with no hair loss. It also restores and maintains the whiteness of the coats of your pets.

Product Description

Your dog will feel re-freshened with a cool fragrance after a nice bath with this shampoo. There’s more, worry not about cleaning your dog regularly as the whiteness and brightness are bound to last for up to 3 weeks. The product can be used undiluted and won’t cause any harm.

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This is because it contains no softening agents and harsh chemicals thus safe for your pets.

Other Features and Benefits

The shampoo is good for both white and light-colored coats and gets the unpleasant yellow color from these coats completely for a perfect shine. Your pet will surely experience out of the ordinary cleansing with this easy to apply shampoo that takes only 10 minutes to start acting.

This USA made formula measures 8 by 2.5 by 2.5 inches and weighs only 1 pound. For dogs with more sensitive skins, a hair strand test is required before using this shampoo. As a double benefit, this product comprises of hair treatment elements that provide a relaxed sheen even on the dark-colored pets.


  • Safe for any coat color
  • Whitens and brightens the coats
  • Offers complete cleansing
  • Easy application


  • Not good for allergic dogs
  • Quite expensive

6. Lilian Ruff Whitening and Brightening Shampoo for Dogs

There are many shampoos on the market that can clean your white furry friends, but think of it, do they whiten the coats? Only a few selected brands have the capability, and Lilian Ruff shampoo is one of them.

It keeps your dog’s coat clean, bright, stain-free and above all more whitened. Still on this, the shampoo helps avoid tangling, matting or loss of hair.

Product Description

This shampoo brightens any colored coats either of dogs or even the cats for a shiny lustrous look. It is enriched with aloe which keeps your dog’s skin moisturized while at the same moment protecting the skin from itching and drying up.

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This product weighs 1.19 pounds and measures 2 by 2 by 8 inches and made in the USA assuring you of its paramount quality.

Other Features and Benefits

A coconut scent will make your dog smell nice and feel refreshed for days. Also, the scent helps your dog calm down when being bathed. This dog formula doesn’t contain parabens, sulfates, vegans nor glutens and is 100% pet-friendly. Some of the included ingredients are; Cocamide MEA, Decyl Glucoside, water, and Parfum Fragrance.

Though quite pricey, the benefits of this Lilian Ruff shampoo are more. To wash your pet; firstly use warm water to wet the pet’s coat, take a good amount of the shampoo and rub it in your palms then massage it into the coat thoroughly from the head to the tail.

As you do this, try to avoid the eyes as much as possible. Finally, rinse the soap off completely and dry the coat.


  • Cleans easily
  • Long-lasting scent
  • Friendly to the skin of the pets
  • Very effective
  • Whitens and brightens all coat colors


  • Highly priced

7. Alpha Dog Series White Conditioner and Shampoo

This gentle formula cleans and whitens the dog’s fur as well as soothes the skin for a fulfilled bathing adventure. The shampoo is mixed with natural cleansers that make the coats of your dogs brighter.

It enables you to comfortably remove all bad dog odors while effectively leaving a nice musk fragrance that stays on the coat for about two weeks.

Product Description

This item from Any Pet International weighs 1.65 pounds and has measurements of 3 by 4 by 9 inches. Unlike other shampoos that are put in not easy to pour bottles, this one is equipped with a pump for mess-free pouring.

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Credit to the balanced PH and aloe component, your dog’s skin will never be irritated nor the coat dried. That’s why this shampoo is good to be used on dogs that have allergies, dandruff, and any other skin problems.

Other Features and Benefits

You might say that this shampoo is quite expensive for such a 26oz bottle, but it also good to look at the benefit of getting a shampoo and conditioner in one bottle. For example, if you’d decide to purchase them separately, it will be much more expensive.

The included conditioning ingredients ensure the coat is smooth, shiny, soft and easily manageable. This liquid shampoo is fortified with various natural extracts and oils for increased performance. Lastly, this tearless formula enables you to wash the whole body of your little puppies without any worries.


  • High brightening and whitening effect
  • Deep cleansing
  • Great for dogs that have very sensitive skins
  • Shampoo and conditioner in one bottle
  • Long-lasting fragrance


  • A little pricey

8. Angel’s Eyes 16-Ounce Arctic Blue Pet Shampoo

If all you want is a perfect care shampoo for your pet, then this Arctic Blue Shampoo should be your best choice. This shampoo brightens the color of light or white colored coats for a shinier look. It also adds luster and prevents hair loss.

Product Description

The incorporated minerals and vitamins work hand in hand to whiten the coats, make them more smooth and easy to manage. This bottle comes with 16 ounces of fluid soap that is safe to be used on both young or old dogs and cats. Together with the shampoo, this product measures 3 by 3 by 7.9 inches.

Other Features and Benefits

By using this formula, matting and tangling in your pets will be permanently forgotten. Some of the key ingredients used include; hydrolyzed oat proteins, water, fragrance, lauryl glucoside, and citric acid. Although expensive, the package comes with three 16oz bottles of liquid shampoo thus cheaper if you consider the price of 1 piece.

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To use, apply a quite enough amount the coat of your pet until it lathers well. Then rinse thoroughly with warm water. Besides cleaning of the coats, grooming is easier if you apply the shampoo first.


  • Cleaning and rinsing is easy
  • Makes the coats manageable
  • Gentle on the pet’s skin
  • Offers value for money
  • Brightens white or light coats


  • Takes several baths to brighten the coats

9. Nature’s Miracle Supreme Odor Control Whitening Shampoo

Nature’s Miracle provides solutions to almost any pet problems. This shampoo has a subtle fruit pear scent that lasts for long to keep your pet smelling fresh until the next bath. This high-quality formula is soap-free thus safe to be used along with tick and flea control products.

Product Description

This is an all-natural easily affordable product that contains no parabens, or dyes. Apparently, it is enriched with Awapuhi extract that generates the brightening power on light and white-colored pets. This product measures 4.5 by 2.5 by 10 inches and is made in the USA.

Other Features and Benefits

The shampoo provides 4 in 1 benefits to the dog namely; whitening, neutralizing bad odors, rich conditioning, and coat cleansing. The major components are; plant extracts, water, aloe Vera, fragrance, and salt.

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Apart from these, the included natural cocoa surfactant is for ultimate cleansing, helps reduce static electricity within the coats and makes the hair softer.


  • Lathers easily for greater shampooing
  • Pear scent makes your pet enjoy bathing
  • Cleanses and conditions the pet’s hair perfectly
  • Equipped with an odor neutralizer
  • Brightening effect


  • The scent fades away quickly

10. Makondo Pets Whitening Shampoo for Dogs

Is your furry friend afraid of bathing times? You are definitely asking yourself what you’re not doing well. The shampoo you have been using might be the cause of all these problems, it could have made the dog to itch or has a very bad smell.

With this Makondo Pets shampoo, your dog is well cleansed and the coat whitened than ever before.

Product Description

This shampoo has no toxic chemicals, parabens or sulfates that cause itching and burning of the skin. Instead, the shampoo stops any itching problems and protects the dog’s sensitive skin from drying up. This shampoo formula weighs 12.8 ounces, measures 2 by 2 by 4 inches and is made in the USA.

Other Features and Benefits

The included sage stops the growth of fungi and bacteria hence preventing hair loss. Furthermore, the natural extracts like Aloe Vera, rosemary, peppermint, carrot and many more will make your pet enjoy bathing.

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The shampoo also removes discoloration of the coats caused by tearing, urine or dirt making them brighter and whiter.

Directions for use; wet the coat with warm water and rinse so as to remove excess mud or dirt, shake the shampoo bottle well and then apply a considerate amount into the whole coat as you massage with your hands. Let the lather rest for about 3 minutes in order for the natural ingredients to work and finally rinse off.


  • Removes stains
  • Pet-friendly
  • Lightens and whitens up the coat
  • Makes the hair easy to manage
  • Offers more performance at a cheaper price


  • No pump included to pour the shampoo out with ease

Buying Guide- Things to Consider Before Buying a Whitening Shampoo for Dogs

When shopping for the best whitening dog shampoo, there are certain things you need to consider. Ideally, by knowing what to look for, finding the best whitening shampoo should not be a difficult task. However, you need to also keep your pup’s needs in mind as well as your personal preferences.

With that in mind, let’s take a look at the factors to consider to ensure you get the best whitening shampoo.

Type of whitening shampoo

The first thing to consider is the type of whitening shampoo you want for your feline friend. There are so many types of whitening shampoo options and each works differently. Let’s have a look at each type so you can understand how each works and make a wise decision.

(1)Clarifying shampoos

Clarifying shampoos are very good at getting rid of stains and brightening your dog’s coat. They can remove stubborn stains including blood, wax, built-up urine or oil. However, they are a little bit harsh than other types of shampoos. Therefore, they should be used with a lot of care especially with very sensitive dogs.

(2)Bluing shampoo

This type of whitening shampoo uses bluing elements to make your pup’s white coat look brighter and stand out. Unlike other whitening shampoos, it does not remove stains. Instead, it uses a vibrant blue or purple coloration to create the illusion of a brighter coat. Unfortunately, overusing this type of shampoo can cause your dog’s coat to be dyed a slight purple or blue color. So, ensure you use it sparingly.

(3)Enzymatic shampoo

As the name suggests, enzymatic whitening shampoos contain enzymes designed to dissolve discoloration-causing proteins. It is commonly used for removing blood, feces, food, urine, and drool stains. However, this shampoo might require several applications to completely get rid of the stains.

(4)Bleaching shampoo

This type of whitening shampoo is quite harsh hence should be used with caution. In fact, it is not recommended to use it as it can damage your pup’s fur and skin. However, if you manage to find a good bleaching shampoo, it will probably be formulated to work with your pooch.

(5)Optical brightener shampoos

These shampoos work by enhancing your dog’s white coat using fluorescence. Basically, it works the same way detergents do to make white clothing brighter. Unlike some shampoos, this type does not pose any danger to your dog’s skin.

(6)Dye-based shampoos

Rather than removing all the stains, this type of whitening shampoo works by covering the stained fur with dye. As such, it is known to be more of an aesthetic type of choice. Dye-based shampoos contain so many artificial ingredients so they are not good for pups with sensitive skin or known allergies.

Safe ingredients

Another important factor to consider is the ingredients of the whitening shampoo. Generally, the best whitening shampoo for your pooch should be made of ingredients that are 100% safe for pups. Simply put, it should not contain any harmful chemicals like sulfates and parabens or even bleach.

Age of your pooch

The age of your pooch is yet another thing you might want to consider. Basically, puppies require special whitening shampoo because adult dog shampoo might be too strong for their skin. Some whitening shampoos contain harsh chemicals so you may want to find a shampoo that is puppy-friendly.

Sensitive skin

Some pups might have very sensitive skin. Unfortunately, some brands of whitening shampoos may be a bit too harsh. Therefore, if your pooch has sensitive skin, make sure to look for a shampoo with as many natural ingredients as possible.

Frequently Asked Questions

In this section, we’re going to provide you with answers to some of the most frequently asked questions. We hope this will help you find the whitening shampoo that meets your dog’s needs.

Q: Does dog whitening shampoo work?

A: Yes! The best whitening shampoo for dogs will give your pooch a lustrous shine by removing stains. However, some shampoos might make your dog’s coat look dull or yellowish. Therefore, make sure to use only the best shampoo.

Q: Are whitening shampoos for dog safe?

A: Most of them are especially those in this review. However, there are some that contain harsh chemicals hence are not safe for dogs.

Q: What is the best whitening shampoo for my pup?

A: It should clean deeply and brighten any lighter or white-colored coat and without causing damage to your dog’s skin. Also, it should be easy to use and safe for all dogs including puppies.

Which is the Best Dog Whitening Shampoo?

All the 10 whitening shampoo options we reviewed are really great choices. But out of the ten, we believe that the BioSilk for Dogs Whitening Shampoo is the best. And not just because it has some of the best reviews. We also love the fact that it does not contain sulfates or parabens. Not to mention, it’s perfect for all dogs including puppies as young as 8 weeks old.

Final Thoughts

There are a lot of really good whitening shampoos for dogs on the market. Therefore, you have plenty of options available to choose from. However, the above options that we have reviewed are the ones that stand out. So, regardless of your needs, we are sure you will find one that is good for your furry buddy.

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